• Code of Conduct
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We use technology responsibly

We believe that the responsible use of technology is key to delivering value to our users.
If we fail to develop and use technology in line with our users’ best interests and expectations, we risk undermining the trust in our brands and products.

Technology is the practical use of scientific discoveries.
For Schibsted, computational technologies and applications, such as programming, algorithms and artificial intelligence (AI), are especially important.

What is Schibsted’s responsibility?

We recognise that technology is a product of human decisions and can be biased, for example, through conscious or unconscious encoding of human prejudice and stereotypes.
We work to minimise the risk of bias in technology by adhering to regulations, our internal standards and internationally recognised human rights.

What is expected of me?

  • Conduct appropriate risk analyses when working with and/or using technology.
  • Consider topics such as fairness, accountability, sustainability and transparency (FAST) when working with emerging technologies such as AI.
  • Take action to mitigate any risks identified.

Find out more

Look into:
Schibsted’s Technology Strategy (Employees only)
Best Practices for working with AI (Employees only)
The Schibsted FAST framework for AI risk assessment