Published 2014-04-10

Blocket Bostad teams up with large real estate chains

Four large real estate broker chains have chosen Blocket as a strategic partner to modernize the relationship between buyers, sellers and brokers.

As from now the Swedish chains will play an active role in the future development of the Blocket Bostad site. “Länsförsäkringar Fastighetsförmedling”, “Mäklarhuset”, “SkandiaMäklarna” and “Mäklarringen” are partnering up with Blocket Bostad. They will publish information on real estates for sale on Blocket Bostad three days before they are published on others sites. This means that the most interested buyers will get a valuable head start. The items will also appear automatically on several of the largest sites such as, and during these three days.

With the combined force of the Schibsted Media Group’s Swedish sites, Blocket Bostad can offer real estate sellers the largest audience overall.

“We see exciting opportunities to seriously take up the fight with Hemnet. We have extensive experience in developing digital marketplaces. Together with Schibsted’s collective international expertise we can take the Swedish people’s real estate transactions to new levels,” says Jan Prokopec, CEO of Blocket.

Blocket Bostad has come far in reaching its target of becoming Sweden’s largest real estate site regardless of the type of real estate business. Eight of the country’s ten largest real estate chains advertise on the site today.