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Published 2023-09-26

Daniel Frykholm appointed new VP, Head of Group Communication in Schibsted ASA

Schibsted is pleased to announce that Daniel Frykholm will be the new VP, Head of Group Communication in Schibsted ASA.

Daniel is a seasoned communication executive with broad industry experience and will be leading the central group communication team focusing on promoting Schibsted’s corporate agenda towards both external and internal stakeholders.

Daniel started his professional career as a journalist at Reuters, where he worked as a business reporter in Stockholm and as a correspondent in Helsinki. Over the years he has held key roles such as Head of Media Relations at industrial group Atlas Copco, and Head of Group News & Media at leading appliances group Electrolux. Most recently, he has been a Senior Director at the Swedish communication agency Hallvarsson & Halvarsson, providing strategic counsel on corporate communication to a diverse portfolio of clients.  

“Schibsted is home to some of the greatest media outlets and most interesting digital marketplaces and brands in the Nordics. As such it’s positioned right at the crossroads of several important societal topics, making it a company with a really exciting journey ahead. For me personally, it’s going to be a privilege to be part of Schibsted’s communication efforts on that journey, and I very much look forward to getting to know all my new colleagues!” says Daniel.

”We are very pleased to have Daniel join us in Schibsted. As a gifted storyteller with broad Nordic industry experience and a strategic mindset, we believe he will fit very well with Schibsted’s entrepreneurial and open culture”, comments Knut Ivar Solnes, Head of Group Strategy & Corporate Affairs in Schibsted. 

The hiring of Daniel Frykholm follows a reorganisation of the central communication function in Schibsted over the last few months. The Group Communication team headed by Daniel will be a part of Group Strategy & Corporate Affairs in Schibsted. Headed by Knut Ivar Solnes, this function also encompasses the Group Strategy, Public Policy and Sustainability teams. 

Daniel will be based in Stockholm and start in his new position on 9 October.


Daniel Frykholm, phone +46 70 206 77 86
Knut Ivar Solnes, +47 90 61 47 58, email kis@schibsted.com