Published 2014-09-11

Frode Eilertsen on Schibsted’s digital transformation

EVP Frode Eilertsen spoke about Schibsted’s digital transformation at the Media Business conference in Oslo. See the video and his presentation here.

Schibsted, Google and Facebook were all invited to speak at the recent Media Business conference in Oslo, in which the main theme was ‘Swimming with the sharks’, or how the competition from global giants such as Facebook and Google influences the media industry.

Frode Eilertsen, Schibsted Media Group’s EVP Strategy and Digital Transformation, outlined our powerful efforts on technology and advanced data analytics, and how we aim to build national eco systems with the potential to compete with Google and Facebook.