Published 2021-08-17

New CEO to accelerate Schibsted’s position in Denmark

Erik Norberg will become CEO for Schibsted Marketplaces Denmark, owner of DBA, Bilbasen and Bilinfo. The ambition is to develop the position of Schibsted in Denmark. 

It has been less than two months since Schibsted, a family of digital brands with a strong Nordic position, took ownership of DBA and Bilbasen, the leading marketplaces in Denmark. Now Erik Norberg will take over management of the Danish team from Abhishek Roy, who has decided to move back to the UK with his family after five successful years in Denmark.

Erik Norberg joined the organisation in April as Commercial Director, and he will now take on more responsibility as CEO for Schibsted Marketplaces Denmark, owner of DBA and Bilbasen, as well as Bilinfo, which is an advertising platform for car dealers. Erik Norberg comes with solid international experience with management and development of digital businesses, lastly from Egmont’s Nordic agency division. Furthermore, Erik Norberg has previous experience working for Schibsted in various leadership positions. 

“I find the combination of working with leading Danish marketplaces and the high ambitions and growth potential that Schibsted has for the Danish market incredibly exciting. Our business is all about ensuring that users of our products and services get the best possible experience, and I believe that Schibsted in joint forces with DBA and Bilbasen can lift this to a whole new level,” Erik Norberg explains. The Danish management team, including Erik Norberg, is currently amid aligning the strategic plans for the business in collaboration with Schibsted management, including the development potential of implementing existing Schibsted services in Denmark. 

“I am very happy to welcome Erik Norberg as Schibsted Marketplaces Denmark’s new CEO. He is a proven leader with strategic competence and M&A experience, who has shown great results in leading roles with digital players in Denmark and abroad”, says Christian Printzell Halvorsen, EVP Schibsted Nordic Marketplaces.  

Schibsted has a long range of market leading business divisions in the Scandinavian market. Thus, DBA, Bilbasen and Bilinfo are now in great company with Nordic marketplaces such as Blocket in Sweden, FINN in Norway and in Finland.

Erik Norberg will take over as CEO in the beginning of September. 

For more information:

Jan Lang, Head of Communications, Schibsted Marketplaces Denmark,, +45 3017 77 81

Kristine Eia Kirkholm, Head of Communications,, +47 932 47 875