Published 2014-03-11

Schibsted strongly represented among INMA finalists

Aftenposten, Aftonbladet and VG are finalists in the world’s leading competition rewarding sales and marketing best practices by media companies.

From 560 entries in the world’s leading competition rewarding sales and marketing best practices by media companies, an international panel of judges has selected 90 finalists for INMA Awards 2014, rewarding global excellence in the marketing and sales of media brands.

The INMA Awards 2014 competition garnered 560 entries from 149 media companies in 37 countries. Some 28 judges from media and advertising worldwide judged the entries.

Schibsted Media Group’s media houses Aftenposten, Aftonbladet and VG are each finalists in four categories, covering a total of nine different categories.

Fast track to innovation

First-place recipients will be announced at the INMA Awards Dinner on May 13 at the conclusion of the 84th Annual INMA World Congress in San Francisco. In addition to 30 first-place awards, the San Francisco INMA World Congress dinner will be capped by the presentation of the “Best In Show,” representing the top sales and marketing campaign by a media company from the past year.

The World Congress theme is “Fast Track to Innovation,” and features the news industry’s most innovative program geared to business model transformation, revenue generation, and corporate culture change – with a particular emphasis on digital acceleration given the conference’s location of San Francisco.

Created in 1935, the 79-year-old INMA Awards competition captures the heartbeat of the global news industry’s efforts to energise brands, stimulate audiences, innovate in product development, and grow revenue – today, in transformational times.

“The clear theme from this year’s entries centered on media companies explaining to their stakeholders – readers, advertisers, employees, shareholders – their differentiating value in the emerging multi-media landscape,” said Earl J. Wilkinson, executive director and CEO of INMA. “To see that storyline play out among media companies in Europe, North America, Latin America, Asia/Pacific, South Asia, the Middle East, and Africa is fascinating to see in this year’s entries.”

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