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Published 2023-11-02

Schibsted Ventures – company Ingrid acquires Turnr

Delivery experience platform Ingrid acquires return innovator Turnr. The strategic acquisition combines Ingrid’s platform for customised delivery experiences with Turnr’s efficient returns process, setting a new standard for the customer experience throughout the purchase journey.

Schibsted, who invested in Ingrid in March 2023 and also has ownership in Turnr, will through this transaction sell their shares in Turnr to Ingrid. 

“Ingrid and Turnr are a great match and best-in-breed complementary solutions. Ingrid’s acquisition of Turnr strengthens the company’s position in the e-commerce industry. We’re looking forward to seeing what the combined teams can achieve”, says Anders Spilling, who is Director of B2C, Recommerce in Schibsted and chairman of the board at Turnr. 

Pioneers in the e-commerce industry

Ingrid and Turnr are both pioneers in their respective areas of the e-commerce sector. Ingrid specialises in customised delivery experiences that drive sustainable growth for e-commerce retailers and delivery companies, and collaborates with well-known e-commerce players like Adlibris, Paul Smith, Bubbleroom, ICA, and Kronans Apotek, among others.

Turnr focuses on modernising the return process for e-commerce businesses and offers solutions that digitise existing inefficient return processes enabling seamless returns, exchanges, and innovative customer-to-customer flows.

“I am delighted to welcome Turnr to our company. Approximately 20% of e-commerce orders are returned, and it’s one of e-commerce’s biggest challenges—for both consumers and e-commerce businesses. Ingrid and Turnr share a long-term vision of making life easier for consumers and business more profitable for e-commerce retailers and delivery companies. Our joint offering takes us much closer to that vision,” says Piotr Zaleski, CEO of Ingrid.

Turnr’s product development and customer service teams and Founder and CEO Linus Robertsson, will join Ingrid, ensuring continuity in service excellence for existing Turnr clients. 

“Turnr and Ingrid have many similarities when it comes to company culture, the vision of optimising the e-commerce landscape, and the focus on building leading products and services. Joining their team feels like a natural and exciting next step for Turnr,” remarks Linus Robertsson, Turnr’s CEO. 

The acquisition complements Ingrid’s product portfolio by introducing a returns solution that expands the company’s touchpoints across the entire e-commerce customer journey.