Published 2016-09-22

Schibsted’s IP-based Geo Targeting Ad Platform Scoops 2016 Schibsted Innovation Award

New advertising technology highlights spirit of innovation and collaboration

OSLO, NORWAY and LONDON, ENGLAND – September 21, 2016 – Schibsted Media Group, an innovative leader in digital media and marketplaces, today announced that the teams behind Schibsted’s new IP-based Geo-targeted ads product won the 2016 Schibsted Innovation Award. Schibsted honors the best product and tech innovation from across the company with its annual Innovation Award. This year 28 projects applied, with three chosen as finalists.

The IP-based Geo Targeting ad platform was a joint effort between both the Schibsted Product and Tech organization, based in London, and the Schibsted Norway advertising unit, based in Oslo, that helped bring the product innovation to market.

“It’s exciting to see already that teams are coming together from across Schibsted and collaborating to build value for our company,” said Rolv Erik Ryssdal, Chief Executive Officer, Schibsted Media Group. “Geo-targeting ads increases relevance for our users, while increasing precision and boosting the return on investment for our advertisers. Moreover, these two teams have built and delivered to market a tool that is of a very high quality compared to other commercial solutions available today.”

Commercial geo-targeting solutions exist, but the new product launched by Schibsted greatly improves accuracy – up to 48% more accurate when compared to leading solutions. This leap in performance has already helped Schibsted secure and grow advertising revenue while improving the advertising experience significantly for consumers.

“Innovation is a key focus for Schibsted Media Group,” said Richard Reinsberg, project leader for the Innovation Award in Schibsted Media Group. “But innovation that finds market traction and begins driving revenue growth is even better. That’s why we honor the cross-disciplinary teams from Schibsted Product and Tech and Schibsted Norway for coming together and delivering a new set of ad capabilities that firmly entrenches us as a market leader.”

For more information:
Thomas Ford
Head of Public Relations
Phone: +47 902 38 811

About Schibsted Media Group

Schibsted Media Group is an international media group with 6,900 employees in 30 countries. From Norway to Malaysia, from Brazil to Sweden – millions of people around the world interact with Schibsted’s popular digital services every day. In Scandinavia, our media houses such as VG, Aftenposten, Bergens Tidende, Aftonbladet and Svenska Dagbladet keep people informed and updated on important issues in society. Our digital marketplaces such as, and help people buy and sell new and old things. In addition, our growth companies such as Shpock, Let’s Deal and Compricer provide our users with popular, digital consumer services that make their everyday life a bit easier. Together, this fulfills Schibsted Media Group’s mission of ‘Empowering people in their daily life’. Learn more at