As Schibsted Media, a dedicated media company with an exceptional portfolio of brands across the Nordics, we are onto a new chapter in our 185 year long history. Our ambition is to be the leading media destination in the Nordics.
The Schibsted brand has been synonymous with critical, investigative and high-quality journalism for nearly two centuries. Built upon this strong foundation, the position and reach of our media portfolio are unique in the Nordics. We reach millions of people on a weekly basis. We are a digital and commercial force to be reckoned with. And users, advertisers, and society at large have great trust in our brands.
A unique and complementary offer
To reach our ambition we will offer the best and most relevant products in the media industry, making it even more attractive for readers, listeners, viewers, and advertisers to engage with our universe. We are building a unique and complementary offer, developing it across content categories and media formats. In addition to maintaining our foothold in the news category, we will broaden and strengthen our category offer in sports and entertainment. And we will continue to invest in sound and video, to diversify our available formats.
Customer-centric approach
We put our users first in everything we do. We do this by using data, insight, and the latest technology to deliver seamless and engaging experiences across our portfolio of brands. In our customer-centric approach, tailoring and personalisation is key.
Trust is our foundation
In becoming the leading media destination in the Nordics, trust is our most important currency. It is the foundation of everything we do. In Schibsted Media, we therefore work tirelessly to earn the trust that users, advertisers, and society have in us. We are transparent about our journalistic ways of working and methods, including the use of AI. We report information and facts in context and educate younger generations in critical thinking. And we handle all data with the utmost care.
