Schibsted Publishing House established
1839 is considered to be the year in which Schibsted Forlag was formally established. Schibsted becomes sole proprietor of the printing house in 1843. Read more
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The truth has been our calling since 1839.
The media business is in constant change – and so are we. We stay at the forefront of technological development to deliver even better journalism and user experiences. And we always put our users first. Trust and quality journalism is the core of Schibsted Media.
The newspaper Aftenposten was founded in 1860 by printer Christian Schibsted. During the 20th century, it became one of the most prominent and trusted news sources in the country. While the paper still is Norway's largest in terms of circulation, the focus of the newsroom today is to provide the public with a high-end digital source of independent news and analysis. Aftenposten’s vision is to report and explain the biggest and most important events of our time. Aftenposten also has a number of popular podcasts, like Aftenpodden, Forklart and Foreldrekoden.
About four million Swedes access our journalism every day, giving us a unique position but also a great responsibility, as the beating heart of Swedish news, and a part of Swedish people's daily lives. Most of our users find us in their mobiles, but Aftonbladet is also available on the web, as online videos, podcasts, and a printed edition. We are where our readers are. Aftonbladet's mission is to make Sweden a little better, the world a little more comprehensible and life a little easier. Breaking news is our fundamental pillar – but we love all parts of our journalism: investigative journalism, entertainment and lifestyle are also essential areas. And of course: Sportbladet – Sweden's largest news destination for sports. Aftonbladet was founded by Lars Johan Hierta in 1830. Sportbladet first came out in May 2000.
Verdens Gang is Norway's leading media house with more than 2 million daily users through VG.no and VG's printed newspaper. In addition, VG stands behind well-known brands like VGTV, E24, Godt, Minmote, Vektklubb, Dine Penger, Fri Flyt and Tek.no. VG also has a number of popular podcasts, like “Krimpodden”, “Giæver & Gjengen” and “Harm og Hegseth”. Verdens Gang was founded by Norway’s resistance forces after the country’s liberation, with the first edition published on the street 23 June 1945.
Founded in 1868, Bergens Tidende is the largest news organisation outside of Oslo and the main source for news consumption in Bergen and the surrounding area. Its content is available across all digital platforms and it’s continuously expanding and exploring new channels. Recent explorations to engage the readers includes both podcasts and events. Bergens Tidende has 96 employees, all located in Media City Bergen.
Svenska Dagbladet produces high-quality journalism in the areas of news, business, culture, and opinion. Our aim is to provide our users with multiple perspectives and in-depth knowledge so that they can form their own opinions and make well-informed decisions. Svenska Dagbladet's vision is an open and democratic society with strong and independent high-quality journalism. We are the sum of our employees, ambitious colleagues with deep and broad expertise, and a strong drive for innovation and curiosity about all aspects of life. We strive to break new ground to develop journalism and invest heavily in both visual storytelling and podcasts. Our legacy goes back to 1884, when we were founded by the national poet Werner von Heidenstam. We were pioneers then, we are pioneers today.
E24 is Norway's largest online business newspaper, with 496,000 daily readers. Many of these come through VG.no, but E24 even has a strong stand-alone position with 140,000 direct visitors every day. E24 also has a number of popular podcasts, like “E24-podden”, “Power Ladies” and “Stopp verden”. The online newspaper was launched in 2006 and has grown rapidly over the last few years. In addition to covering business and the financial markets, E24 focus on covering the green shift. Investigative journalism, often through cross border-collaboration, is also a main priority for the newspaper.
Podme is a podcast platform with premium podcasts based on a subscription service. Being the fastest growing media in Scandinavia, the potential for growth is great. In 2022 Podme passed an important milestone with 200,000 subscribers. Podme is also dedicated to offering great value for those creating the content for pods, bringing the creators and listeners together in a really sustainable business model. Podme is today operating in Sweden, Norway and Finland and Schibsted currently owns 91 percent of Podme.
Stavanger Aftenblad is the 3rd largest Norwegian publication outside of Oslo. The newspaper has local branches in the cities of Oslo, Sandnes, Bryne and Jørpeland. Stavanger Aftenblad is the largest and most important destination for news, debate and opinions in the southwestern part of Norway. Situated in the "energy capital" of Norway, it is also a significant newspaper for the Norwegian oil and gas business. Stavanger Aftenblad was founded in 1893 by politician and vicar Lars Oftedal.
Since 2013, Omni has reshaped the Swedish media landscape. The news platform has won numerous awards and was named Sweden's best news service in 2022. Most proud are we of the 650,000 Swedes who use Omni multiple times every week, no news readers read news as often as Omni’s and the platform has over two billions pageviews per year. Omni's promise is to gather all news and all perspectives, from all over the world, in one app. By challenging people to gain new insights about the world, each other, and themselves, we aim to contribute to both a better society and a slightly better world. Today Omni is an open platform for news, but also a subscription service for those who want to go in depth with news, via Omni Mer and Omni Ekonomi.
Tv.nu was founded by Thomas Meivert and is the most comprehensive tv programme schedule on a digital platform, guiding users to content regardless of if it's linear tv or video on demand. Operating in Sweden and Norway.
Wellobe is part of Aftonbladet’s offering to subscribers who aim for wellbeing and a more healthy life. When founded back in 2003, together with Karolinska Institutet, it was Sweden’s first digital weight loss service. Wellobe builds on scientific methods, helping over 500,000 people achieve a healthier lifestyle since it began. Today, Wellobe is an important part of Aftonbladet, illustrating how media can operate in niche markets, offering ancillary services to finance free and independent journalism and at the same time empowering people in their daily lives.
Godare broadcasts a combination of international food programs from around the world and new, Swedish food programs to inspire home cooking at all levels. Godare was launched by Schibsted in Sweden and works closely with Aftonbladet and other Schibsted publications and services.
Vinguiden.com is Sweden's leading marketplace for wine and offers over 200,000 Swedish consumers guidance on the selection, collection and purchases of wine through digital platforms.
Inzpire.me is a passionate team committed to building a data-driven platform that helps brands work with creators to communicate impactful stories on social media.
Klart.se is one of Sweden's most popular weather services, which presents the weather for over 20,000 locations in Sweden, as well as another 180,000 around the world. Our forecasts come from the world's leading sources, including Foreca in Finland and our goal is to present the weather in as simple and fast a way as possible – and of course: provide forecasts with high accuracy. In addition to weather forecasts Klart.se presents detailed reports about skiing conditions in the winter and water temperatures in the summer. It also gives pollen forecasts and UV information.
Gard Steiro, Publisher VG
Lotta Folcker, Publisher Aftonbladet
Trine Eilertsen, Publisher Aftenposten
Lisa Irenius, Publisher Svenska Dagbladet
Schibsted Media’s most important impact on society at large lies within the power of journalism and how we are working for a society built on trust and transparency. Journalism is a fundamental force for democracy, and trustworthy fact-based news has never been more important than now. Since 2017, we’ve also organised The Power of Journalism event, together with the Tinius Trust, to celebrate journalism, share ideas and discuss important issues.
Schibsted Media’s unique position is built on trust. We deliver verifiable and accurate facts in context – that’s a great responsibility, especially in a world where trust and truth is under threat. That’s why we work actively to understand what makes people trust media and how we can improve our methods and be more transparent.
Learn moreKjersti Løken Stavrum is the first chairman of Schibsted Media’s Board of Directors. She is also the CEO of Tinius Trust. Kjersti Løken Stavrum is educated in political science, holds a master's degree in management, and has a background as a journalist and editor.
Schibsted Media's Management Team consists of experienced leaders representing the biggest brands, important revenue streams and functions, and our important focus on technology.
The Tinius Trust, founded by Tinius Nagell-Erichsen in 1996, is Schibsted Media's owner. Its core purpose is to ensure the long-term and healthy development of Schibsted Media to secure quality and credibility in all publications, as well as free and independent editorial teams.
Trust is essential to our business, and to gain it we must earn it. This means that in everything we do, we aim to be fully compliant with all legal requirements, follow best practices and act with integrity.
Within our Code of Conduct we describe the norms, responsibilities and proper practices that are required from all of us in Schibsted Media. The principles define how we act and what it means to do the right thing in Schibsted.
Trust is essential to our business, and to gain it we must earn it. This means that in everything we do, we aim to be fully compliant with all legal requirements, follow best practices and act with integrity. We are accountable, and lead in accordance with important policies.
To safeguard and develop journalism we need to be innovative, playful and creative, using new solutions and technology – in a responsible way. Learn more about how we work with AI and what it means to our news brands.
Read more1839 is considered to be the year in which Schibsted Forlag was formally established. Schibsted becomes sole proprietor of the printing house in 1843. Read more
Christian Schibsted founded the Norwegian newspaper Aftenposten, then called Adresseavisen. When Christian dies in 1879, his son Amandus takes over management and turns Aftenposten into a modern newspaper.
Aftenposten gives heavy coverage to research work done on the Arctic and Antarctic over several years. Read more
The first edition of VG, which had been established by members of the post-war resistance movement, sees the light of day on 23 June 1945. Read more
The company is listed on the Oslo Stock Exchange 15th of July, with Tinius Nagell-Erichsen as the company’s board chair and VG Director Kjell Aamot as CEO. The closing price on the first day of trading is NOK 145. Read more
1995 marks the year when Schibsted in many ways made the transition from a newspaper organization to a fully-fledged media corporation. Read more
Schibsted acquires 49.9 percent of Aftonbladet, founded in 1830, from the Swedish Trade Union Confederation. Read more
In July Schibsted acquires 73.6 percent of the share in Svenska Dagbladet (SvD), one of Sweden's leading national quality newspapers. Read more
FINN.no is established in October and soon gains a foothold as the leading online classified site in Norway. The company is owned by Aftenposten, Bergens Tidende, Adresseavisen, Stavanger Aftenblad and Fædrelandsvennen.
The acquisition of Blocket.se, Sweden’s biggest buyers’ and sellers’ marketplace, makes Aftonbladet the market leader in online classified advertising. Read more
Schibsted acquires a large ownership share in TV 4 by increasing its ownership interest to 20.1 percent. Its ownership interest was subsequently further increased.
Schibsted takes over the European and Latin American parts of Trader Classified Media, consisting of online classifieds services for cars, real estate, recruitment and private possessions. Read more
After a long process, the Appeals Board for Media Ownership, overturns the Norwegian Media Authority’s decision to prohibit the formation of Media Norge. Read more
Schibsted pulls out of film and TV production. Among the largest companies and assets that are sold is Metronome Film & Television. Read more
Schibsted takes over full control of the French online classifieds giant Leboncoin.fr, which is valued at EUR 400 million. Leboncoin.fr is Europe’s third-largest online classified site. Read more
SnT Classifieds is established- A joint venture between Schibsted, Telenor and Singapore Press Holdings. Schibsted Media Group, Telenor and Singapore Press Holdings (SPH) are teaming up to create two joint ventures in online classifieds. Read more
Schibsted completed the acquisition of Milanuncios.com, one of the top generalist online classifieds companies in Spain. And also Avito in Morocco. Read more
Schibsted strengthens its position in the rapidly growing Brazilian online classifieds site OLX.com.br by increasing the ownership from 25 to 50 percent. Read more
On April 10 2019, Schibsted's former international Marketplaces was listed as a separate company – Adevinta – at Oslo Børs. Read more
New logotype, symbol, color palette and brand pattern ”Schibsted has always been a forward-looking company with a spirit to keep evolving and to make a difference in people’s lives. Now it’s time to change the way we look; to get a modern look for a modern company,” says CEO Kristin Skogen Lund. Read more
Related to Adevinta's acquisition of eBay Classifieds Group, Schibsted acquired eBay online classifieds businesses DBA.dk and Bilbasen.dk in Denmark. Read more
Schibsted ASA sells its news media operations to its largest shareholder, the Tinius Trust through Blommenholm Industrier AS, separating the company into two more focused companies: a media company fully owned by the Trust and a publicly listed marketplaces company.