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This is
Schibsted Media

The truth has been our calling since 1839.

We embrace change to improve journalism

The media business is in constant change – and so are we. We stay at the forefront of technological development to deliver even better journalism and user experiences. And we always put our users first. Trust and quality journalism is the core of Schibsted Media.

Our brands

Meet some of our publishers

“VG is the primary news destination for Norwegians because we - every day - tell people what is happening as it happens. The ambition is not just to be the first with the latest news, but also to expose injustices and abuses by being a leader in investigative journalism. We achieve this by combining the best in journalism with the latest in technology.”

Gard Steiro, Publisher VG

“We live in a turbulent time that makes it easy to want to roll up our sleeves and fight for independent journalism. It feels more important than in a long time. Aftonbladet has a very strong position today and stands firm, both in journalism and business, but there is also a drive to always want a little more and a great courage that is crucial on the journey forward.”

Lotta Folcker, Publisher Aftonbladet

“Aftenposten aims to be the best subscription for all Norwegians who want to understand what’s happening in society and in the world around them. Our job is to cover the news in a way that gives our readers insight and inspiration to make enlightened decisions in their lives.”

Trine Eilertsen, Publisher Aftenposten

“Svenska Dagbladet strive to give our readers – and listeners – strength and knowledge to make their own decisions based on facts, but we also love to surprise and entertain. And we do this with the ambition to provide a unique and innovative news experience. Every day, seven days a week. ”

Lisa Irenius, Publisher Svenska Dagbladet

The Power of Journalism

Schibsted Media’s most important impact on society at large lies within the power of journalism and how we are working for a society built on trust and transparency. Journalism is a fundamental force for democracy, and trustworthy fact-based news has never been more important than now. Since 2017, we’ve also organised The Power of Journalism event, together with the Tinius Trust, to celebrate journalism, share ideas and discuss important issues.

Power of Journalism Awards 2023 winners

Trust and transparency is our currency

Schibsted Media’s unique position is built on trust. We deliver verifiable and accurate facts in context – that’s a great responsibility, especially in a world where trust and truth is under threat. That’s why we work actively to understand what makes people trust media and how we can improve our methods and be more transparent.

Learn more

How we run things

The Board

Kjersti Løken Stavrum is the first chairman of Schibsted Media’s Board of Directors. She is also the CEO of Tinius Trust. Kjersti Løken Stavrum is educated in political science, holds a master's degree in management, and has a background as a journalist and editor.

Management Team

Schibsted Media's Management Team consists of experienced leaders representing the biggest brands, important revenue streams and functions, and our important focus on technology.

The Tinius trust

The Tinius Trust, founded by Tinius Nagell-Erichsen in 1996, is Schibsted Media's owner. Its core purpose is to ensure the long-term and healthy development of Schibsted Media to secure quality and credibility in all publications, as well as free and independent editorial teams.

Public policy

Trust is essential to our business, and to gain it we must earn it. This means that in everything we do, we aim to be fully compliant with all legal requirements, follow best practices and act with integrity.

Code of conduct

Within our Code of Conduct we describe the norms, responsibilities and proper practices that are required from all of us in Schibsted Media. The principles define how we act and what it means to do the right thing in Schibsted.

Group policies

Trust is essential to our business, and to gain it we must earn it. This means that in everything we do, we aim to be fully compliant with all legal requirements, follow best practices and act with integrity. We are accountable, and lead in accordance with important policies.

We believe that Tech & AI
empowers journalism

To safeguard and develop journalism we need to be innovative, playful and creative, using new solutions and technology – in a responsible way. Learn more about how we work with AI and what it means to our news brands.

Read more

A trusted digital partner

Privacy and what it means to you

We are committed to being a trusted digital partner, contributing and sharing best practices within data privacy and security. Read more

Our Privacy Office

Our Privacy Office coordinates the overall privacy work and hosts weekly privacy network meetings to facilitate ongoing efforts. Read more

GDPR in Schibsted Media

With the new EU General Data Protection Regulation (GDPR), we have strict rules regarding how personal data is handled. Read more

Our history

Since 1839

Schibsted Publishing House established

1839 is considered to be the year in which Schibsted Forlag was formally established. Schibsted becomes sole proprietor of the printing house in 1843. Read more

Aftenposten is founded

Christian Schibsted founded the Norwegian newspaper Aftenposten, then called Adresseavisen. When Christian dies in 1879, his son Amandus takes over management and turns Aftenposten into a modern newspaper.

Exclusivity of the story on Amundsen’s South Pole success

Aftenposten gives heavy coverage to research work done on the Arctic and Antarctic over several years. Read more

Schibsted acquires Verdens Gang

The first edition of VG, which had been established by members of the post-war resistance movement, sees the light of day on 23 June 1945. Read more

Schibsted Listed on Oslo Stock Exchange

The company is listed on the Oslo Stock Exchange 15th of July, with Tinius Nagell-Erichsen as the company’s board chair and VG Director Kjell Aamot as CEO. The closing price on the first day of trading is NOK 145. Read more

The first investments in the internet and new media

1995 marks the year when Schibsted in many ways made the transition from a newspaper organization to a fully-fledged media corporation. Read more

Schibsted acquires Aftonbladet

Schibsted acquires 49.9 percent of Aftonbladet, founded in 1830, from the Swedish Trade Union Confederation. Read more

Schibsted acquires Svenska Dagbladet

In July Schibsted acquires 73.6 percent of the share in Svenska Dagbladet (SvD), one of Sweden's leading national quality newspapers. Read more

Finn.no launched

FINN.no is established in October and soon gains a foothold as the leading online classified site in Norway. The company is owned by Aftenposten, Bergens Tidende, Adresseavisen, Stavanger Aftenblad and Fædrelandsvennen.

Schibsted acquires Blocket

The acquisition of Blocket.se, Sweden’s biggest buyers’ and sellers’ marketplace, makes Aftonbladet the market leader in online classified advertising. Read more

Large owners in Swedish TV4

Schibsted acquires a large ownership share in TV 4 by increasing its ownership interest to 20.1 percent. Its ownership interest was subsequently further increased.

Schibsted’s european ambitions

Schibsted takes over the European and Latin American parts of Trader Classified Media,  consisting of online classifieds services for cars, real estate, recruitment and private possessions. Read more

The authorities give the go-ahead to establish Media Norge

After a long process, the Appeals Board for Media Ownership, overturns the Norwegian Media Authority’s decision to prohibit the formation of Media Norge. Read more

Schibsted refines the group’s strategy and business portfolio

Schibsted pulls out of film and TV production. Among the largest companies and assets that are sold is Metronome Film & Television. Read more

Investment in media houses and the online classified business

Schibsted takes over full control of the French online classifieds giant Leboncoin.fr, which is valued at EUR 400 million. Leboncoin.fr is Europe’s third-largest online classified site. Read more

Joining forces to develop Classifieds

SnT Classifieds is established- A joint venture between Schibsted, Telenor and Singapore Press Holdings. Schibsted Media Group, Telenor and Singapore Press Holdings (SPH) are teaming up to create two joint ventures in online classifieds. Read more

Schibsted acquires Milanunscious and Avito

Schibsted completed the acquisition of Milanuncios.com, one of the top generalist online classifieds companies in Spain. And also Avito in Morocco. Read more

Schibsted strengthens its position in Latin America

Schibsted strengthens its position in the rapidly growing Brazilian online classifieds site OLX.com.br by increasing the ownership from 25 to 50 percent. Read more

Adevinta is listed on Oslo Børs

On April 10 2019, Schibsted's former international Marketplaces was listed as a separate company – Adevinta – at Oslo Børs. Read more

Schibsted launches a new identity

New logotype, symbol, color palette and brand pattern ”Schibsted has always been a forward-looking company with a spirit to keep evolving and to make a difference in people’s lives. Now it’s time to change the way we look; to get a modern look for a modern company,” says CEO Kristin Skogen Lund.   Read more

Schibsted acquires eBay Classifieds in Denmark

Related to Adevinta's acquisition of eBay Classifieds Group, Schibsted acquired eBay online classifieds businesses DBA.dk and Bilbasen.dk in Denmark.   Read more

Schibsted sells news media operations to Tinius Trust

Schibsted ASA sells its news media operations to its largest shareholder, the Tinius Trust through Blommenholm Industrier AS, separating the company into two more focused companies: a media company fully owned by the Trust and a publicly listed marketplaces company.