With the new agreement, Sportbladet will get the rights to show clips from UEFA Europa League and UEFA Conference League, while Disney+ will be stronger positioned towards the important football community and fans, which Disney+ is on a mission to super-serve with their new football offering.
Hans van Rijn, SVP & Country Manager, The Walt Disney Company Nordic & Baltic says:
“I am incredibly pleased to collaborate with Sportbladet, the biggest media outlet for sports and football in Sweden. We share the passion for heroes on the field, as well as their clubs and fans, and their expertise and longstanding credibility within the football community will add an additional dimension to our coverage of the UEFA Europa League and UEFA Conference League, streaming exclusively on Disney+ in Sweden from September 25.”
Rights secured for 2024-2027
The media rights to UEFA Europa League and UEFA Conference League, which Disney+ have secured for the seasons 2024-2027 will be enriched through high-quality studio content, commentary and expert analysis of key matches in both tournaments, building upon The Walt Disney Company’s extensive experience with sports through their sports brand ESPN. All UEFA Europa League and UEFA Conference League live matches will be available to Swedish subscribers on Disney+ from 59 SEK with no additional cost.
Magnus Herbertsson, Editor-in-Chief, Sportbladet, says:
“We are truly proud of this opportunity to be working with Disney+ in Sweden as they make their way into the world of live sports. Much like us, Disney+ is dedicated to bringing a wealth of quality content to their subscribers and together with them we are excited to get the coverage of European football even further out in Sweden.”
The UEFA Europa League and UEFA Conference League feature 342 matches and 72 clubs competing across group stages and knock-out phases, over a total of 19 match weeks.
About Disney+
- Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star.
- The flagship direct-to-consumer streaming service from Disney, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long
history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. - For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
About Sportbladet
- Sportbladet is Sweden’s largest sports news destination across all channels and a vital part of Aftonbladet.
- The sports-interested audience is a prioritized target group among Aftonbladet’s four million daily readers and viewers. Every day, Sportbladet covers the biggest news in the sports world, delivering sharp analyses, and the most engaging interviews and reports.
- Sportbladet has around 40 employees and operates around the clock. By focusing on news, live reporting, and video, Sportbladet builds a strong relationship with its readers.
- Sportbladet was first published in May 2000 and has, over the years, given Aftonbladet a unique position in the world of sports.
