“TV4 and MTV are trusted and independent news providers and national cornerstones for the protection of democratic values, as well as being known for their high quality entertainment and drama production. In this context, Schibsted Media stands as an ideal long-term owner. With the backing of the Tinius Trust, Schibsted Media is dedicated to preserving and strengthening TV4 and MTV as reliable and independent media providers,” says Siv Juvik Tveitnes, CEO of Schibsted Media.
Complementary positions in Sweden
Together with Schibsted Media’s digital media brands — Aftonbladet, Svenska Dagbladet, Omni and Podme — TV4 holds a strong and complementary position within news, sports, and entertainment across all media platforms in Sweden.
“Since Aftonbladet became part of Schibsted in 1996, we have been dedicated to Sweden, making this a truly historic day for us. As competition in the media market intensifies, building complete and nationally rooted media positions with scale and investment capacity is more important than ever to safeguard editorial independence. This agreement marks a significant step towards forming a leading Nordic media destination with strong independent brands,” says Siv Juvik Tveitnes.
Step-change in Finland
In Finland, the agreement to acquire MTV represents a step-change for Schibsted Media, which is already present with the podcast platform Podme.
“MTV’s strong position in the Finnish market and attractive brands fit perfectly with our ambitions, and we look forward to supporting MTV’s leading position within both news, sports, drama and entertainment into the future,” says Siv Juvik Tveitnes.
Building positions together
Schibsted Media and TVM will seek opportunities to explore complementary strengths and create positions together within personalisation, advertising, content rights and subscription models — attractive to users and advertisers alike.
“Our priority is to focus on what Telia does best – providing world-class connectivity on which millions of people rely every day – and this agreement clearly reflects that. We have an opportunity to secure a new home for TV & Media with a long-term Nordic owner that can further develop the business while maintaining its editorial independence. Thanks to a multi-year distribution partnership, we will continue offering TV4 and MTV’s content as part of the attractive line-up that has helped make Telia’s TV customers the most satisfied in Sweden for nine of the past 10 years,” says Patrik Hofbauer, Telia Company President and CEO.
Support from the Tinius Trust
The owner of Schibsted Media, The Tinius Trust, fully supports the transaction.
“It is extremely important to further strengthen Schibsted Media’s portfolio, not the least in the context of the pressure towards democracy and freedom of speech we are currently witnessing,” says Board Chair of Schibsted Media and CEO of the Tinus Trust, Kjersti Løken Stavrum.
The agreement between Schibsted Media and Telia Company implies an enterprise value of TVM of SEK 6.55 billion on a cash and debt-free basis.
In 2024 TVM had external revenues of SEK 8.16 billion, and an adjusted EBITDA of SEK 313 million. The entity had approx. 887,000 subscribers at the end of 2024, a growth of 13 percent since the end of 2023. Measured by time spent and share of audience, TV4 is the most popular TV channel in Sweden (source: MMS).
The transaction is anticipated to close in Q3 2025 at the latest, subject to customary regulatory approvals.
