The International News Media Association (INMA) has announced the finalists for the 2025 INMA Global Media Awards, recognizing excellence and innovation in the global news industry. With finalists from 49 countries, this year’s competition highlights key themes such as AI-driven newsroom innovation, fact-based journalism, public service campaigns, and strategies to engage next-generation readers.
Among the most recognized companies on the shortlist, Schibsted Media and its news brands have received an impressive 17 nominations, solidifying our position as a leading innovator in the media landscape. This places us among the top-performing media companies in this year’s awards.
In total, Norwegian and Swedish media companies secured 36 nominations – 21 for Norway and 15 for Sweden – making Schibsted Media’s share significant.
This acknowledgment underscores Schibsted’s commitment to pioneering digital transformation, audience engagement, and AI-driven solutions in news media.
The winners of the 2025 INMA Global Media Awards will be announced on May 22 at the Edison Ballroom in New York, as part of the INMA World Congress of News Media taking place from May 19-23.
“I am proud to see Schibsted Media and our newsrooms featured so prominently among the finalists for this year’s INMA Global Media Awards. These nominations reflect the hard work, creativity, and relentless pursuit of excellence from our teams across Norway, Sweden and Poland. It is inspiring to see our efforts recognized on a global stage,” says Siv Juvik Tveitnes, CEO at Schibsted Media.
Explore each nominated project in detail below.
Schibsted Media’s Nominations
Best use of an event to build a news brand
- VG, Norway – “VG-Lista 2024”
Best idea to encourage reader engagement
- VG, Norway – “The Vertical Shift In VG”
Best initiative to bolster next-generation readership
- Bergens Tidende, Norway – “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
- VG, Norway – “VG’s Social Media Amplification of Investigative Journalism”
Best new video product or feature
- Bergens Tidende, Norway – “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
Best new audio/voice product or feature
- Bergens Tidende, Norway – “It’s All About the Tone of Voice: How Bergens Tidende Cloned the Sound of the City”
- Svenska Dagbladet, Sweden – “Beyond Text-to-Speech: How SvD Turns Written Articles into Exciting Audio Experiences”
Best use of social media
Best new digital product
- VG, Norway – “The Vertical Shift In VG”
Best product iteration
- Aftenposten, Norway – “How Aftenposten Used a New Personalization Tool to Boost Engagement and Subscription Sales Among Younger Users”
Best initiative to grow subscriptions
- Schibsted Media, Norway/Sweden – “Driving Subscription Growth Through Personalization for Anonymous Users”
- Svenska Dagbladet, Sweden – “Dynamic Paywall at Svenska Dagbladet”
Best initiative to engage and retain subscribers
- Aftenposten, Norway – “How Aftenposten Used Active Personalization to Skyrocket Local, Regional, and National Engagement”
Best commerce product or service
Best use of AI for internal productivity
- Schibsted Media, Norway – “User Interest Predictions”
Best use of AI in customer-facing products
- Aftonbladet, Sweden – “Aftonbladet’s Election Buddies”
Best innovation in newsroom transformation
- Bergens Tidende, Norway – “Connecting with the Lost Generation: Six Lessons from Bergens Tidende’s Short Videos Breakthrough”
