Gustaf Eriksson has been appointed as the new Executive Vice President of Consumer Business at Schibsted Media. Eriksson comes from the role of EVP of Subscriptions at Amedia, where he has played a central role in the company’s strong growth in digital subscriptions.
Christian Haneborg will become the new Executive Vice President of Advertising Business. Haneborg has broad experience in sales and business development, at Schibsted, and has been leading Schibsted Media’s advertising operations since the autumn.
“Schibsted Media has a clear ambition to be a leading media destination in the Nordics. To succeed, we must further strengthen our revenue streams, both in terms of consumer business and advertising. The changes we are now making to the management team represent a generational shift, and I’m pleased that we are putting a strong duo in place to help realize our strategy in the years to come,” says Schibsted Media CEO, Siv Juvik Tveitnes.
”The most important partner in the Nordics”
Gustaf Eriksson looks forward to taking on his new role when he moves from Amedia to Schibsted Media this autumn.
“I’ve always been impressed by Schibsted’s culture and professionalism, and I’m truly excited to get to know new, talented colleagues. Schibsted Media has some of the industry’s strongest and most important brands, and I can’t imagine a more inspiring mission than contributing to securing their future financing,” says Eriksson.
Christian Haneborg, who assumes his new role in May, emphasizes that strong, editor-led media have never been more important – and that they rely on a robust advertising economy.
“This in itself gives me huge motivation as we work to further develop our position as the most important partner for advertisers in the Nordics. Schibsted Media is uniquely positioned to develop new services and business models, based on the reach and trust we have with our users. I look forward to joining the management team and helping to realise the many opportunities ahead of us, says Haneborg.
Moving into a strategic role
Per Håkon Fasting has held various leadership roles at Schibsted for 25 years. For more than a decade, he has been EVP of Advertising and part of the top management team within Schibsted’s media business. Since last autumn, he has also served as EVP of Consumer Business. When Gustaf Eriksson takes over in August, Fasting will step down from the management team and into the role of Director of Strategic Partnerships – a key position for the further development of Schibsted Media.
“I want to thank Per Håkon for the invaluable work he has done over many years – both for leading the way in modernising and renewing Schibsted’s commercial operations and for his important contributions to the top leadership team, with clarity, a strong strategic mind, and impressive execution. I’m very pleased that he will continue to contribute his experience in a new, strategic role in Schibsted Media,” says Tveitnes.
