The partnership will mean OpenAI can integrate real-time news articles from a selection of Schibsted Media’s brands, such as VG, Aftenposten, Aftonbladet, and Svenska Dagbladet, into OpenAI’s products, including ChatGPT. The articles will be used to deliver up-to-date news summaries, with clear attribution back to Schibsted Media’s brands, allowing users to verify information.
The agreement will bring Schibsted Media’s trusted journalism to new audiences while enabling ChatGPT’s 300 million users to access up-to-date, relevant information from across the Nordics.
“This partnership is part of Schibsted Media’s broader efforts to integrate AI in ways that support and strengthen journalism. By combining our editorial expertise with OpenAI’s technology and insights, we continue adapting to ensure that journalism evolves alongside technological advancements,” says Siv Juvik Tveitnes, CEO of Schibsted Media.
“Our partnership with Schibsted Media furthers our goal of supporting quality journalism and enhancing the ChatGPT experience so people can access relevant and timely news content. It’s part of our overall strategy to empower publishers and their audiences to benefit from advanced AI technology,” says Varun Shetty, Head of Media Partnerships at OpenAI.
Integrating AI in workflows
Schibsted Media has been an industry leader in deploying AI having integrated it across its editorial workflows and the development of audience experiences. These include Aftonbladet’s AI chatbot, which answered over 600.000 reader questions about the US presidential election, a tool delivering personalized weekly news summaries, and article summaries, intriguing the users to read more. The company has also used AI-driven text-to-speech technology to convert news articles into audio, and text-to-video tools to turn articles into engaging multimedia content – enhancing the accessibility and reach of its content.
“As AI-powered platforms increasingly influence how people search for and interact with information, this partnership allows us to explore new commercial opportunities in the evolving digital ecosystem. By engaging early, we position ourselves to better understand and help shape how high-quality journalism can be distributed, monetized, and sustained in AI-driven environments” says Tveitnes.
Tveitnes states that the agreement will enable additional resources earmarked to support innovation and AI development within Schibsted Media newsrooms. She also highlights that the agreement means Schibsted Media can gather insights on productivity gains and audience engagement based upon real-time data, so it can continue to optimise the use of its AI.
Schibsted Media’s partnership with OpenAI reflects the company’s commitment to upholding trust in quality-assured journalism. Ensuring that the public has access to reliable information is essential, and this collaboration reinforces Schibsted Media’s position as a leading player in the media industry and a defender of independent and fact-based journalism.
