Aftonbladet’s Sportbladet and VG are investing heavily in special sites, which provide both background and the latest updates. For Sportbladet, the ”Olympic bible” is also a given, a printed magazine with everything you need to know before the games.
”We will do everything we can to bring the Olympics to our readers. No matter where they are in the world, they should feel like they are with us in Paris,” says Sportbladet’s manager Magnus Herbertsson.
Sportbladet’s manager Magnus Herbertsson.
On Sportbladet’s special site, users can follow the games and easily navigate to everything they need: times, dates, and statistics. They can follow the competitions in real-time, take part in highlights, and get medal reports.
The same goes for VG’s digital Olympic guide, created to keep users fully updated on everything from following the competitions to the medals being awarded and the development of the Swedish-Norwegian medal competition.
”The goal is to be the natural platform where Norwegians can stay updated on what is happening in Paris,” says Anders K. Christiansen, reporter and head of VG’s Olympic coverage on-site in Paris.
Anders K. Christiansen, reporter and head of VG’s Olympic coverage on-site in Paris.
Both editorial teams also have a large team of journalists and profiles on-site to report, analyze, and share their experiences. Sportbladet has 16 journalists in Paris, VG eight. Together, they work with their respective home editorial teams to cover the games around the clock during the 16 days they last.
One who will cover her first Olympics is Sportbladet’s Paris correspondent Johanna Frändén, who has seen how the city has prepared for the sports festival.
The Olympic stands out
”It feels like Paris has been in a state of readiness for a year now. In a city where things happen all the time, and very little attracts attention, the Olympics stand out in a way I have never seen in nearly fifteen years here. It’s the only thing people talk about. Can the spectacular opening ceremony on the Seine be carried out? Will the river be swimmable for the swimming competitions? Will the transport hold up? I will cover my first Olympic Games surrounded by 15 much more Olympic-experienced colleagues. Oh, how I long for it,” says Johanna Frändén.
”In Norway, many are looking forward to seeing Karsten Warholm and Jakob Ingebrigtsen in the athletics competitions. Others are looking forward to handball and sports like golf and tennis where Norwegians can also win medals. But for me, the Summer Olympics are perhaps most of all about the small stories that become big. The athletes who are not in focus in everyday life but who finally get to shine. VG will work hard to tell those stories,” says Anders K. Christiansen.
Aftonbladet´s Olympic games site
