A better way to experience news
Within a decade, Omni has revolutionized the Swedish media landscape and established itself as a leading news service. Developed through direct dialogue with the users, Omni uniquely gathers news and perspectives into a single app, serving the dynamic needs of today’s news consumers.
Facts and figures
Credible news delivery
At Omni, 25 of Sweden’s most experienced news editors ensure that you receive the news first, but also pride themselves on consistently high quality and reliability in the news reporting. Omni is particularly strong in international news, politics, business and societal issues.
Multiple perspectives
Omni's innovative platform provides multiple perspectives and deeper insights into the news. Its distinct, concise article format is optimized for mobile devices, seamlessly connecting you to further reading from global and Swedish news sources.
650,000 readers
Omni has rapidly grown and has been named Sweden's best news service multiple years in a row. Today, Omni is used by 650,000 readers, the typical Omni reader engaging with the service numerous times per day. Omni is especially popular among news consumers aged 20-35.
Facts, explanation, and In-depth analysis
Omni Mer is Omni’s new premium service that contextualises the news, provides facts, explanations, and in-depth analysis. Omni Mer also unlocks paywalls to a wide range of international media brands.
Explore the sister service Omni Ekonomi
The sister service Omni Ekonomi is a standalone app and premium service offering the most comprehensive coverage of the stock market, corporate news and market events. Omni Ekonomi is designed and tailored for the business readers of the new era.
Developed by and for newsreaders
Originally, the idea behind Omni came from the newsreaders themselves, developed from user interviews and continually evolving in tandem with the users. Omni was co-founded by Ian Vännman and Markus Gustafsson, who continues to lead actively as the CEO and Editor-in-Chief.
How it all started
While most Swedish news media have been around for over 150 years, Omni is one of the youngest, born from how the iphone revolutionized the way we consume news and communicate. Thus, Omni is fully developed for the consumers of the new era, free from the legacy of print newspapers and other traditional media. The first version of Omni was launched on November 6, 2013. Read how it all started (text in Swedish).
Meet some of our people
“At Omni, the whole world is your workplace. Together, we're creating Sweden’s best news app and having a blast along the way! ”
Helena Sällström, News and Development Editor
“Omni is an amazing place to work, offering the best of both worlds: a startup-like team within a larger corporate framework through the Schibsted Group. ”
Marielle Gomez, Product Manager
“Development is easy at Omni. We take pride in always being at the forefront, and we always do it together. ”
Markus Andersson, News and Development Editor
“Omni is a very inspiring workplace characterized by a culture where we constantly challenge ourselves and what we do. ”
Erik Lundgren, CX Specialist
“There are many things I love about working at Omni. One is all the smart people who challenge and teach me new things every day. ”
Alexander Frid Kahn, Business Development Manager
“The best thing about Omni as a workplace is that your ideas are taken seriously – and can be implemented very quickly." ”
Joakim Malmberg, Premium Editor, Omni Ekonomi