A unique and innovative news experience
Svenska Dagbladet strives to give our readers – and listeners – strength and knowledge to make their own decisions based on facts. But we also love to surprise, entertain and inspire. We do this with the ambition to provide a unique and innovative news experience. Every day, seven days a week.
Facts and figures
Two million users weekly
Svenska Dagbladet is one of Sweden's leading morning newspapers, reaching approximately two million readers and listeners every week. We believe that independent and investigative journalism strengthens democracy.
Best in podcasts
Award-winning documentaries and inspiring conversations. Svenska Dagbladet's podcasts have a significant impact. As expressed in the media industry: 'Many newspapers invest in digital audio, one does it best'.
Top business journalism
Svenska Dagbladet's business journalism not only has a proud tradition, but it's also constantly at the forefront – as in the innovative coverage of the tech world and the new power in business.
Publisher: Lisa Irenius
As the Editor-in-Chief and CEO of Svenska Dagbladet, Lisa Irenius aims to provide independent journalism that meets the needs of readers and listeners and that gives inspiration, perspectives, and new insights.
185 employees
185 employees at Svenska Dagbladet and 20 dedicated people from other parts of Schibsted Media, work together across functions to refine the concept of news.
Award-winner
Svenska Dagbladet is an award-winning newspaper which over the past few years have won prizes such as Newspaper of the year, Picture of the year, The Swedish Grand Prize for Journalism, News room of the year (podcast), best audio journalism (Dynastin) and Best digital product (kompakt).
Our history
As one of Sweden’s largest newspapers we are continually breaking new grounds with our pioneering journalism, no matter if it is in sound, visualisations or investigative journalism. And we share the curiosity of exploring the world and the society around us with our readers. This means that we constantly work to reinvent ourselves in order to be where our readers and listeners expect us to be.
Meet some of our people
“I appreciate working at Svenska Dagbladet because it's a workplace that makes demands. It delivers journalism that makes a difference, while there is so much warmth and humor between the employees. ”
Jan Almgren, reporter SvD Näringsliv
“At SvD, you are encouraged to think new and experiment. The step from idea to action is often very short, which is extremely inspiring. In addition, it's the kindest workplace I have ever been to.”
Alexandra Karlsson, presenter Dagens story
“For me as a photojournalist, SvD is the perfect newspaper to work for. Visual journalism gets to take a big place, which gives me a feeling of being part of something bigger and important.”
Banfa Jawla, photo editor
“SvD is an inspiring workplace if you are curious and like to collaborate – being able to work close to the editorial team opens up opportunities to create innovations and test new ideas in an exciting way. I learn something new every day!”
Paula Kreuger, UX lead
“Amongst SvD's editorial staff, there is a mixture of competence and kindness that often strikes me as quite unique. You never have to be afraid to ask a question, which encourages you to develop.”
Essy Klingberg, Editor and Reporter
“At SvD you quickly get the opportunity to develop by testing new roles and projects. For example, I have had the chance to jump in as news editor, make a podcast and go to political party meetings. In addition, the colleagues are ten points!”
Jenny Nyman, Reporter Breaking News