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Our users are environmental heroes


This is the amount of greenhouse gas emissions users on Schibsted and Adevinta marketplaces potentially saved in 2020 by buying and selling used things instead of new. This makes a huge difference – it's equivalent to:

This is the Second Hand Effect

Every time you buy or sell a used item instead of a new you’re making a choice that helps the environment. Buying a pre-owned sofa means one less new sofa needs to be manufactured, and fewer natural resources used. All this translates to savings in greenhouse gas emissions and less wasted raw material. A single sofa might not seem like much, but when we multiply savings from millions of users, across all our marketplaces, the result is remarkable.
We call it the Second Hand Effect.

By trading second-hand our users also saved:

“With the Second Hand Effect we want to raise awareness about the environmental benefits of reusing and circular consumption.”

– Kristin Skogen Lund, CEO Schibsted

Millions of users on these sites
contributed to saved emissions

Click on the logos to learn more

“We want to encourage people to make second-hand their first choice, providing lasting positive impacts in the circular economy.”

– Rolv Erik Ryssdal, CEO Adevinta

This is how it works:

We collect samples of second-hand ads from the marketplaces.

Then we analyze the material they are made of and their weight.

By performing a life-cycle analysis we estimate how
much material is used for
producing a product in an
average ad and how much emission this is generating, including waste management emissions.

Finally we multiply the number of sold ads with the impact from average ads.

Every re-sold item matters:

Circular Consumption

Second-hand trade is an important part of circular consumption. It means keeping products and materials in continuous use by repairing, reusing, sharing and recycling. We need to do this more – as we are consuming too much, too fast today.

= Great for the environment

UN’s sustainable development goals

In 2015, the UN launched the 2030 agenda for sustainable development which sets 17 sustainable development goals. The Second Hand Effect aligns with SDG 12; Responsible consumption and production. Buying and selling second-hand is one of the easiest ways you can contribute to the UN’s sustainable development goals. Read more!

The Second Hand Effect is a joint project from Schibsted and Adevinta. Schibsted is represented with Blocket in Sweden, Finn in Norway and Tori in Finland. Adevinta was spun off from Schibsted in May 2019 and has marketplaces in Europe, Latin America and North Africa. Schibsted is the majority owner of Adevinta. The Second Hand Effect calculation method is developed by IVL, the Swedish Environmental Research Institute.