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This is how much steel users on Schibsted’s marketplaces potentially saved in 2021 by buying and selling used things instead of new. By prolonging the lifetime of steel we are releasing the pressure on the earth's natural resources. It takes the same amount to produce:

This is the Second Hand Effect

Every time you buy or sell a used item instead of a new you’re making a choice that helps the environment. Buying a pre-owned sofa means one less new sofa needs to be manufactured, and fewer natural resources used. All this translates to savings in greenhouse gas emissions and less wasted raw material. A single sofa might not seem like much, but when we multiply savings from millions of users, across all our marketplaces, the result is remarkable.
We call it the Second Hand Effect.

“We want to empower our users to reduce their consumption of new products by making it easier to choose second hand products than new ones.”

– Christian Printzell Halvorsen, EVP Nordic Marketplaces, ECommerce & Distribution

By trading second-hand our users also saved:

Millions of users on these sites
contributed to saved emissions

Click on the logos to learn more

“With the Second Hand Effect we want to raise awareness about the environmental benefits of reusing and circular consumption.”

– Kristin Skogen Lund, CEO Schibsted

This is how it works:

We collect samples of second-hand ads from the marketplaces.

Then we analyze the material they are made of and their weight.

By performing a life-cycle analysis we estimate how
much material is used for
producing a product in an
average ad and how much emission this is generating, including waste management emissions.

Finally we multiply the number of sold ads with the impact from average ads.

Every re-sold item matters:

Circular Consumption

Second-hand trade is an important part of circular consumption. It means keeping products and materials in continuous use by repairing, reusing, sharing and recycling. We need to do this more – as we are consuming too much, too fast today.

= Great for the environment

UN’s sustainable development goals

In 2015, the UN launched the 2030 agenda for sustainable development which sets 17 sustainable development goals. The Second Hand Effect aligns with SDG 12; Responsible consumption and production. Buying and selling second-hand is one of the easiest ways you can contribute to the UN’s sustainable development goals. Read more!

The Second Hand Effect is a Schibsted project. The project includes Blocket in Sweden, Finn in Norway and Tori in Finland. The Second Hand Effect calculation method is developed by IVL, the Swedish Environmental Research Institute.