Our impact
Schibsted Media’s most important impact on society at large lies within the power of journalism and how we are working for a society built on trust and transparency. We also work actively to reduce the environmental effects of our businesses and have an extensive program to promote diversity, inclusion and belonging.
The Power of Journalism
Journalism is a fundamental force for democracy, and trustworthy fact-based news has never been more important than now. Schibsted’s legacy is built on this and we believe we have an obligation to make sure journalism evolves and survives. Since 2017, we’ve also organised The Power of Journalism event, together with the Tinius Trust, to celebrate journalism, share ideas and discuss important issues.
Power of Journalism Award winners 2023
Best Innovative Entry: Svenska Dagbladet – AI lyssnar på poddar
SvD's work with AI resulted in a new type of journalism that can help us understand what's really being said, and gave them ways to use new tools in the newsrooms (video in Swedish).
Best Scoop: E24 - Aksjeskandalen i norsk politikk
E24 revealed the biggest political scandal in Norway in a decade when they looked into stock trading amongst politicians (video in Norwegian).
Best Storytelling: Svenska Dagbladet – Dynastin
A podcast series about one of Sweden's wealthiest, most powerful and most secretive families (video in Swedish).
Our employees will learn about DIB
Schibsted media is putting diversity, inclusion and belonging centre stage. A training is being rolled out across the company to make everyone aware of the impact Diversity, Inclusion and Belonging (DIB) has on the business and the organisation.
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Experimenting to engage news outsiders
News as music, dynamically adjusted content to match your emotional state or combining mindfulness and news. IN/LAB, a joint venture between Schibsted and the Tinius Trust, is experimenting to find news experiences that can engage news outsiders.
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Fair business practice
Trust is essential to our business, and to gain it we must earn it. This means that, in everything we do, we must be fully compliant with all legal requirements, follow best practices and act with integrity. Long-term sustainable growth can never be built on unfair business practices. We are accountable, and lead in accordance with our Code of Conduct.
Responsible use of data and cyber security
In a digital age, transparency, safety and integrity are prerequisites for building trust and a sustainable business model. This applies not only to our journalistic processes and online services, but also to areas such as privacy and integrity, user trust, fraud protection and cybersecurity.