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Our brands

Our brands are part of peoples’ every day life.

Each day almost seven million Swedes and Norwegians interact with them.

 

 

Get to know our companies

It started with Aftenposten in 1860, now well-known brands like VG, Aftobladet, Svenska Dagbladet, Bergens Tidenede, Stavanger Aftenblad, Omni and PodMe are part of Schibsted Media. Here you can learn more about what they stand for and about their history.

VG sets the agenda

VG is Norway's primary news destination and the largest media house and provider of news, sports, and entertainment. VG sets the agenda for both official and popular news – and aims to be the first to report the latest news. VG serves as a gathering point for the Norwegian people, connecting them by enlightening and simplifying complex issues so that everyone can participate in what is relevant in society.

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The beating heart of Swedish news

Aftonbladet is the Swedish people's primary news source which reaches more than 3.5 million daily readers and viewers on mobile and desktop, with online video, sound, and print newspapers. Breaking news and investigative journalism is at the heart of Aftonbladet's democratic and editorial mission, we also provide a broad range of entertainment, sports, and feature journalism, all to support our mission to “Make Sweden a little better, the world a little more understandable, and life a little easier”.

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A leading digital media house

Aftenposten is one of Norway's largest and leading digital media houses with over 250,000 subscribers. We have published our newspaper since 1860 and still produce the by far largest printed newspaper in the country. Our journalism, product development and commercial initiatives have been awarded both nationally and internationally. Our ambitions for the future are great.

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A unique and innovative news experience

Svenska Dagbladet strives to give our readers – and listeners – strength and knowledge to make their own decisions based on facts. But we also love to surprise, entertain and inspire. We do this with the ambition to provide a unique and innovative news experience. Every day, seven days a week.

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Western Norway's gateway to news

BT's primary mission is to keep people in Bergen and Western Norway updated on the most important things. BT's journalism must always be independent, credible, trustworthy and fact-based. We tell the stories of people living in Western Norway and we help our readers understand the society.

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Norway's largest online business newspaper

E24 is Norway's largest online business newspaper. In addition to covering business and the financial markets, E24 focuses on covering the energy transition. Breaking news is the backbone of E24, while investigative journalism is also a top priority. E24 also features the popular podcasts “E24-podden” and “Stopp verden”.

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Close to the residents

Some prefer a quick overview or brief summary, while others seek depth and insight. The journalists at Stavanger Aftenblad investigate, illuminate and explain, making it easy for you to stay informed about what is happening in the Stavanger region. For an editorial team like Aftenbladet, it is crucial to deliver the country's best coverage on matters that truly impact the residents. We aim to be closely engaged when it counts.

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A better way to experience news

Within a decade, Omni has revolutionised the Swedish news landscape and established itself as a leading news service. Developed through direct dialogue with users, Omni uniquely gathers diverse news and perspectives into a single app, serving the dynamic needs of today's news consumers.

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We enrich people's lives through stories

We are passionate about bringing you the best in audio content, welcoming you into the podcast bubble of curated content, including humor, conversations and insight or nerve-wracking stories. Whether it’s for your everyday routine or your well-deserved me time, we are always there for you!

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News about tech and start-ups

At Shifter we follow the innovative business world through thick and thin and aim to bring the news, analyses, stories, debates and knowledge from the new business world to the general public. Shifter Media is a media house with two publications: Shifter.no is an online newspaper that covers news about tech start-ups in Norway and BankShift covers news from the banking and finance businesses.

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