Extend and Empower
Schibsted’s colour palette comprises a colour kit meant to empower product and brand designers to create with confidence and to meet technical needs. Schibsted’s main colour is blue, it’s the colour we are recognised by. Our red gives us a warm flavour but should be used with care, as a highlight or to create a contrast – like a word in a sentence. Stick to using black or the darkest blue when writing text.
The colours are organised in a main palette, the colours to use for most common applications. But there are also a full blue and grey palette, semantic colours for digital products and a secondary red.
Main palette
| Main palette colour codes | |
 Blue 100 HEX → #020B23 Coated → 2748 C / C100 M95 Y2 K10 Uncoated → 2748 U / C97 M80 Y3 K16 |
 Blue 90 HEX → #061A57 Coated → Reflex Blue C / C100 M89 Y0 K0 Uncoated → Reflex Blue U / C92 M70 Y0 K0 |
 Blue 60 HEX → #264BC5 Coated → 2728 C/ C90 M68 Y0 K0 Uncoated → 2728 U / C72 M52 Y0 K0 |
 Blue 20 HEX → #C7D5F9 Coated → 2717 C / C34 M15 Y0 K0 Uncoated → 2717 U / C33 M9 Y0 K0 |
 Blue 10 HEX → #F5F7FE Coated → 2707 C / C22 M5 Y1 K0 Uncoated → 2707 U / C20 M6 Y0 K0 |
 Red 100 HEX → #FF716B Coated → 1785 C / C0 M76 Y54 K0 Uncoated → 1785U / C0 M66 Y48 K0 |
Tonal palette blue
| Tonal palette blue – colour codes | |
Blue 100 HEX → #020B23 Coated → 2748 C / C100 M95 Y2 K10 Uncoated → 2748 U / C97 M80 Y3 K16 |
Blue 90 HEX → #061A57 Coated → Reflex Blue C / C100 M89 Y0 K0 Uncoated → Reflex Blue U / C92 M70 Y0 K0 |
 Blue 80 HEX→ #0E2880 Coated → Blue 072 U / C100 M95 Y0 K3 Uncoated → Blue 072 U / C78 M62 Y0 K0 |
 Blue 70 HEX → #1838A7 Coated → 2736 C / C97 M95 Y0 K0 Uncoated → 2736 U / C70 M59 Y0 K0 |
 Blue 60 HEX → #264BC5 Coated → 2728 C/ C90 M68 Y0 K0 Uncoated → 2728 U / C72 M52 Y0 K0 |
 Blue 50 HEX → #4267D8 Coated → 2727 C / C70 M47 Y0 K0 Uncoated → 2727 U / C61 M34 Y0 K0 |
 Blue 40 HEX → #6B8BE9 Coated → 279 C / C68 M34 Y0 K0 Uncoated → 279 U / C67 M29 Y0 K0 |
 Blue 30 HEX → #97AFF4 Coated → 278 C / C45 M14 Y0 K0 Uncoated → 278 U / C41 M9 Y1 K0 |
Blue 20 HEX → #C7D5F9 Coated → 2717 C / C34 M15 Y0 K0 Uncoated → 2717 U / C33 M9 Y0 K0 |
Blue 10 HEX → #F5F7FE Coated → 2707 C / C22 M5 Y1 K0 Uncoated → 2707 U / C20 M6 Y0 K0 |
Tonal palette gray
| Tonal palette grey – colour codes | |
 Grey 100 HEX → #303130 Coated → Black 7C / C36 M35 Y33 K92 Uncoated → Black 7U / C58 M53 Y60 K17 |
 Grey 90 HEX → #6B6B69 Coated → Warm Grey 9C / C24 M34 Y35 K30 Uncoated → Warm Grey 9U / C15 M20 Y22 K45 |
 Grey 80 HEX → #959593 Coated → Warm Grey 8C / C17 M24 Y25 K49 Uncoated → Warm Grey 8U / C15 M20 Y22 K42 |
 Grey 70 HEX → #B5B5B2 Coated → Warm Grey 7C / C16 M23 Y23 K44 Uncoated → Warm Grey 7U / C11 M15 Y18 K37` |
 Grey 60 HEX → #D1CECC Coated → Warm Grey 6C / C14 M19 Y21 K39 Uncoated → Warm Grey 6U / C11 M14 Y18 K32 |
 Grey 50 HEX → #E4E4E1 Coated → Warm Grey 5C / C11 M13 Y16 K32 Uncoated → Warm Grey 5U / C10 M12 Y13 K28 |
 Grey 40 HEX → #F2F0ED Coated → Warm Grey 4C / C11 M13 Y15 K27 Uncoated → Warm Grey 4U / C8 M10 Y12 K24 |
 Grey 30 HEX → #FAFAF7 Coated → Warm Grey 3C / C9 M11 Y13 K2 Uncoated → Warm Grey 3U / C8 M9 Y11 K20 |
 Grey 20 HEX → #FEFDFB Coated → Warm Grey 2C / C6 M7 Y10 K11 Uncoated → Warm Grey 2U / C5 M5 Y9 K10 |
 Grey 10 HEX → #FFFFFF Coated → Warm Grey 1C / C3 M3 Y6 K7 Uncoated → Warm Grey 1U / C2 M3 Y7 K8 |
UI semantic – success, alert, error
| UI semantic – success, alert, error – colour codes | |
 Success 100: HEX → #375F2B |
 Success 10: HEX → #EEFCED |
 Alert 100 HEX → #6C4522 |
 Alert 10 HEX → #F5E0C0 |
 Error 100 HEX → #91392B |
 Error 10 HEX → #E8BBB6 |
Secondary red, black and white
| Secondary red, black and white, colour code | |
 Red 10 HEX → #FFFAFA Coated → 176 C / C0 M35 Y18 K0 Uncoated → 176 U / C0 M29 Y15 K0 |
 Black HEX → #000000 |
White HEX → #FFFFFF |